UK consumer mood slides back to near 50-year low – GfK

British consumer sentiment fell for the first time in three months in January, returning near to historic lows as concerns about the economy and the soaring cost of living tightened the squeeze on household finances, research showed on Friday.

by | 22 Jan, 2023

Market research firm GfK said its measure of confidence declined 3 points to -45, the third lowest reading since records started in 1974. A Reuters poll of economists forecast a rise to -40 from December’s -42.

The GfK index, which is not seasonally adjusted, usually rises in January.

Sentiment towards major purchases declined especially sharply this month.

The survey results highlight the impact that rising prices and economic uncertainty is having on UK households, with more consumers reporting a deterioration in their personal finances.

Energy bills and food prices in have escalated rapidly in recent months, eating away at households’ disposable incomes.

Read more at Reuters

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